I am a curious and driven Digital designer who asks a lot of whys and designs things people actually use. Down below you'll get to know me a little bit better, both professionally and personally.
Based in
Stockholm
Languages
Native Swedish, fluent in English
Open to
Full-time positions and freelance projects
Also
I have a driver's license and access to a car
My Story
I’ve always been a creative person, curious about exploring, solving problems and finding better ways to build things.
That turned into a real interest in design in high school, when I started my own jewellery company through the UF entrepreneurship programme and won an entrepreneurship scholarship for it. Designing the marketing and building the website was the first time I realised how much I enjoyed design and digital creation.
It led me to the Digital Design & Innovation programme at Halmstad University, where I have finished my degree in informatics and where I found that what I really love is the full process, research, sketching, prototyping and testing. I enjoy working with people and I am eager to learn from others.
What I do
The craft I bring to the team
Research & strategy
- Interviews & testing
- Qualitative & quantitative analysis
- Journey mapping
- Heuristic evaluation
Design & prototyping
- Figma & Balsamiq
- Wireframes, low to high fidelity
- Interaction and UI-design
Problem-solving
- Mapping & improving user flows
- Finding friction & pain points
- Proposing & validating solutions
Building & collaboration
- HTML & CSS, some JavaScript
- Working closely with developers
- Presenting & defending decisions
How I think about design
Four things I keep coming back to
1 - Useful comes first
I believe good design should help the people using it and the business behind it at the same time. If it only serves one side, it isn’t finished.
2 - Start with the why
I dig past the first answer to the real problem, then design from the insight rather than the assumption. Research is where the good decisions come from.
3 - Build for everyone
Inclusive and accessible isn’t something I bolt on at the end, it’s where I start. The goal is interactions that work for as many people as possible.
4 - Better together
The sharpest ideas come from teams. I do my best work collaborating, learning from people with different strengths and perspectives.
Experience
Putting the craft into practice
Founder & Designer at Wizpher Studio: Jun 2026 - Present
Running my own design studio focused on UX/UI and brand design. I take on freelance and project-based work from first concept to finished delivery, while looking for a full-time role where I can grow as part of a design team.
Digital Designer at Extero AB: Jan 2026 - Jul 2026
Consulted for Etteplan, translating a major tech company's brand guidelines into finished trade-fair material for their medtech offering, a distinct sub-brand, three roll-ups and a podium, now in use at Etteplan's trade fairs.
UX Design intern at OICAN: Sep 2025 - Dec 2025
On my own initiative I took on an internship at Oican, improving their webshop through a UX-focused project, removing pain points and making the shopping experience more consistent. I ran an expert review, identified the key pain points, and validated them with client feedback and customer data from a survey and Hotjar.
Education
MSc. Interaction Design for Artificial Realities
Stockholm University - 2026 - Present
Interaction design at the intersection of AI and immersive tech (VR/AR/XR), from design methodology to Unity prototyping and generative AI.
Note: I'm actively seeking a full-time design role and open to pausing my studies for the right position.
BSc in Informatics - Digital Design & Innovation
Halmstad University - 2023 - 2026
A UX and interaction design programme combining UX, IT and communication, built around real design briefs from companies, the public sector and research projects. My bachelor thesis explored how proactive AI should be designed to support creativity in innovation workshops.
Me outside my designer role
When I'm not a designer I like to...
