I am a curious and driven UX-designer who asks a lot of whys and designs things people actually use. Down below you'll get to know me a little bit better, both professionally and personally.

Based in

Halmstad, Sweden
Stockholm from August

Languages

Native Swedish, fluent in English

Open to

Full-time and part-time positions

Also

I have a driver's license and access to a car

What I do

The craft I bring to the team

Research & strategy

- Interviews & testing
- Qualitative & quantitative analysis
- Journey mapping
- Heuristic evaluation

Design & prototyping

- Figma & Balsamiq
- Wireframes, low to high fidelity
- Interaction and UI-design

Problem-solving

- Mapping & improving user flows
- Finding friction & pain points
- Proposing & validating solutions

Building & collaboration

- HTML & CSS, some Java
- Working closely with developers
- Presenting & defending decisions

How I think about design

Four things I keep coming back to

1 - Useful comes first

I belive good design should help the people using it and the business behind it at the same time. If it only serves one side, it isn’t finished.

2 - Start with the why

I dig past the first answer to the real problem, then design from the insight rather than the assumption. Research is where the good decisions come from.

3 - Build for everyone

Inclusive and accessible isn’t something I bolt on at the end, it’s where I start. The goal is interactions that work for as many people as possible.

4 - Better together

The sharpest ideas come from teams. I do my best work collaborating, learning from people with different strengths and perspectives.

My Story

I’ve always been a creative person, curious about exploring, solving problems and finding better ways to build things.

That turned into a real interest in design in high school, when I started my own jewellery company through the UF entrepreneurship programme and won an entrepreneurship scholarship for it. Designing the marketing and building the website was the first time I realised how much I enjoyed design and digital creation.

It led me to the Digital Design & Innovation programme at Halmstad University, where I have finished my degree in informatics and where I found that what I really love is the full process, research, sketching, prototyping and testing. I enjoy working with people and I am eager to learn from others.

Experience

Putting the craft into practice

Digital Designer at Extero AB: Jan 2026 - Jun 2026

On my own initiative I took on an internship at Oican, improving their webshop through a UX-focused project, removing pain points and making the shopping experience more consistent. I ran an expert review, identified the key pain points, and validated them with client feedback and customer data from a survey and Hotjar.

UX-design intern at OICAN: Sep 2025 -Dec 2025

Education

BSc in Informatics - Digital Design & Innovation

Halmstad University - 2023 - 2026

A UX and interaction design programme combining UX, IT and communication, built around real design briefs from companies, the public sector and research projects. My bachelor thesis explored how proactive AI should be designed to support creativity in innovation workshops.

Tools

Tools that I master

Figma

Canva

Miro

Balsamiq

VS Code

Wix

Webflow

Shopify

CklickUp

Me outside my designer role